CACM invests in dedicated office and hires NorCal Director to lead growth initiatives in the region

LAGUNA HILLS, Calif. (August 22, 2022) – The California Association of Community Managers has officially expanded into Northern California, opening a local office in Pleasanton and hiring a dedicated NorCal Director to actively engage with CACM members and potential members in the region.

Natasha Fierro, Director – NorCal Division, will work with the CACM team to assist existing and prospective members in the region with their educational and certification goals, create and promote local events and networking opportunities. Forty two percent of CACM members are based in the NorCal region.

“Natasha brings many years of management and NorCal specific regional senior management experience in the CID industry with a national firm,” said Tom Freeley, CAMEx, CCAM, President and CEO of CACM.

“While we have served our managers, management firms, and industry partners in NorCal for many years, it’s long overdue to have a physical presence there,” he added. “Natasha will help open doors to community colleges for our certification courses, develop local events, help our managers coordinate educational classes, and basically, be the face of CACM in NorCal.”

“I’m super excited because I feel like what I’m doing is what I loved about what I was doing before,” said Natasha Fierro. “I love working with managers and being supportive of them and their education and certification. I want to help educate folks who don’t know about CACM. The more they know about us, our advocacy focused on managers and management companies, and our certifications and continuing education, they will want to be part of it.”

To celebrate the expansion, CACM is holding a number of events across the Northern California region including San Jose, East Bay, North Bay and Sacramento. These celebrations are open to all managers and will be held from August 29 to September 1.

Natasha Fierro started in her new role on August 15. She can be reached at or (925) 217-0089.


About CACM: With nearly 3,000 members, CACM is the only community association management organization to offer California-specific programs leading to a state-recognized designation of Certified Community Association Manager (CCAM®). The association educates community managers to understand and have a working knowledge of more than 1,200 laws and statutes regulating homeowners associations for the benefit of homeowners throughout California. For more information about CACM, our programs or services, visit or contact Lynette Bertrand, Director of Marketing & Communications, at (949) 340-7648 or